<div id="subtitle">DSW Shoe Warehouse crowned official provider of shoes for Miss America, under new partnership</div><div><p>The new Miss America will have the usual crown for her head, and shoes from DSW Shoe Warehouse on her feet.</p><p>Columbus, Ohio-based DSW Inc. on Monday announced it is becoming a national sponsor of the Miss America pageant and its official provider of footwear, under a long-term partnership with The Miss America Organization.</p><p>The retailer and Miss America organizers say they also will work together to develop a Miss America brand of shoes.</p><p>In a statement, Miss America Chairman Sam Haskell III says DSW's style fits with the updated competition and its message that Miss America is contemporary, hip and a style icon.</p><p>The 2010 Miss America pageant is Jan. 30 in Las Vegas and will feature all 53 contestants wearing shoes from DSW.</p><img src="http://admatch-syndication.mochila.com/images/ad.gif?aid=64960475&bid=informcom" /></div><div id="copyright"><div>

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